The measurement, collection, analysis and reporting of internet data and user behavior for the purposes of understanding and optimizing websites including design, layout, contents and navigation. Basically, analytics allows us to identify business goals, users, personas, niche market & competition. It provides us with past and current marketing efforts, enabling us to recommend the optimal digital marketing solutions for your business. Web analytics offers:

• Business discovery
• Marketing review
• Strategy, planning & Implementation
• Reporting & analysis
• Actionable insight

IPA (Internet Presence Analysis)

One of the newest services provided by NSG, our IPA service tells you where you rank in the World Wide Web.  First we set our search criteria and then our Digital Marketing gurus go to work on defining where you stand against competitors, peers, etc.