Using website data and the latest measurement techniques, we will monitor, report and evaluate the interaction between users and the website, including but not limited to visitor behavior, individual and aggregate patterns and other factors to improve user loyalty and sales. The program includes:

Data gathering:

• Business model, sales and marketing programs
• Understand current key metrics

Analysis:

• Review existing available data (web logs, existing data tools)
• Study source of traffic
• Path analysis on the site
• Identify problem areas for conversion on the website

Recommendations:

• Thorough site traffic analysis
• Define key metrics
• Recommendations to track and report all key metrics
• Recommendations for website and process improvements & conversion improvements

Analytics Implementation Steps

• Create Analytics profiles
• Set up filters (to allow to include or exclude specific data from your reports e.g. traffic from clients’ employees)
• Customize Analytics Tracking Code (ATC) for advanced reporting
• Install ATC
• Proper tagging of PPC data
• Create Campaign Tracking Variables (to track other cost-per-click programs' campaign data)
• Set up goals (sign-ups, etc.)
• Set up funnels (track visitors path to reach the goal)

Google Analytics Services

• Audit & Planning
• Setup & Configuration
• Implementation Best Practices
• Support & Training
• Consulting

We offer the following implementation packages for non-ecommerce, non-database driven websites:

Silver Package  

• Up to 2 goals + 2 filters

Gold Package

• Up to 4 goals + 4 filters

Platinum Package

• Up to 5 profiles + 10 filters

 
For eCommerce, database driven websites, and custom implementations, please contact us for more details.

Information Needed From Client:

Marketing:

1. What goals will be tracked?
2. What is the monetary value of each goal?
3. How many profiles? Obviously the main profile, plus custom segments like an SEO profile, and extra profiles like PPC keywords profile.

Technical:

1. FTP access
2. Common element like a header/footer to insert GA code into?
3. IP address to filter client traffic.
4. If adding eCommerce analysis, e-mail address or phone number of someone who can provide help in obtaining detailed transaction information from the webcart.

Please note that we do NOT work sites that contain or display adult content, promote gambling, involve the sale of alcohol to minors, or otherwise violate applicable law.