Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites, such as:

• Blogs (Text, Video...)
• Discussion Boards & Communities
• Product review sites
• Media-sharing
• Social Networking
• Bookmarking / tagging
• ‘Social commerce’, ‘social news’ etc…

 SMO is a very creative method of marketing, it ranges from ads on blogs, to facebook applications and games.

Banners 

• Creative Services (graphic design and usability analysis of banners)
• Where to find your target audience
• Key compelling messages
• Landing Pages for enhanced lead capture and sales acquisition