The First Project of its scale in the region “CompuMe Internet Strategy Project”

CompuMe the top computer and electronics retailers in Egypt, UAE & KSA, it is a network of Megastores dedicated to the Digital & Information Technology (D&IT) products and services catering for corporate and individual customers.

How did we do it?
NetSignature team worked closely with the CompuMe management team to craft an internet strategy for the Mega Retailer to close the gap between their offline strength (in the retail stores) and their online existence. The output of this comprehensive strategy was converted into a complete, project to be implemented over 3 years, which was awarded to the NetSignature team.

The Project

• The aim behind this project is to provide CompuMe with a state-of-the-art digital presence with an integrated marketing strategy through which CompuMe can truly dominate the online technology product and services market in Egypt, Saudi Arabia, and United Arab of Emirates.
• This digital presence is composed of a portal & a fully fledged e-commerce solution, which integrates with m-currency
• All portal features, and sections, have been drawn from detailed questionnaires, discussions and meetings with the CompuMe management, to ensure that the true alignment of the portal, with their current strategy, as well as their strategy and needs for the upcoming 2 years.
• In addition to the portal, our digital marketing team will stretch its comfort zone with a specially-tailored digital marketing campaign for CompuMe that spans one year of implementation, with the objective of driving traffic, revenue, and creating a strong and dominant online brand for CompuMe

What’s new?
While working with CompuMe, a new results-based model has been adopted. CPA “Cost Per Action” This model is based on an emerging world-wide trend that ties the digital marketing's due payment with milestones to be achieved for clients. This way NetSignature can maximize its benefits to its strategic clients. and at the same time, CompuMe guarantees the results are achieved and hopefully exceeded, Assuring CompuMe the ROI for this project and increasing the commitment of NetSignature team, Turing the relation from client-vendor relation to a long term partnership.

Introduction of the new payment mechanism BilMobile, that promises to empower the ecommerce market in Egypt and the Region with a new approach to online payments. BilMobile is the first mobile based online payment gateway, targeting e-Commerce and home delivery markets in Egypt and the region. Providing merchants with an alternate to ensure client commitment and motivating the clients to do more shopping through points and rewards.

This is one of the most strategic projects of its size for NetSignature; it will set a new precedence with it in a regional perspective.